| Titel | DJ |
| Agentur | McCann London |
| Kampagne | Latin Spirit in Everyone - Bacardi |
| Werbende | Bacardi-Martini |
| Marke | Bacardi Breezer |
| Posted | September 2000 |
| Geschäftsbereich | Spirituosen |
| Slogan | There Is Latin Spirit In Everyone |
| Story | A girl is seen doing the washing-up in a drab kitchen she is then shown in a similar pose DJing in a vibrant Latin Club. |
| Philosophie | Dramatise the quality of Bacardi Breezer through scenarios that demonstate that beneath an apparently harmless exterior lies real latin spirit. |
| Problem | Build awareness amongst 18-24 year old male consumers through men's press. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Großbritannien |
| Creative Director | Luke White |
| Texter | Jason Gill |
| Art Director | Robert Brown |
| Direktor Fotografie | Steen Sundland |
| Produktionsfirma | Management & Production |
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