| Titel | Torch |
| Agentur | DDB Group Aotearoa |
| Kampagne | Coastguard's MayDay Appeal week |
| Werbende | New Zealand Coastguard |
| Marke | New Zealand Coastguard |
| Posted | Juli 2011 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | This Time it's the NZ Coastguard Asking for Help |
| Philosophie | New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard's MayDay Appeal week. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Toby Talbot |
| Creative Director | Regan Grafton |
| Art Director | Brett Colliver |
| Texter | Simone Louis |
| Digitale Retuschierung | Gordon Moir |
| Fotograf | Steve Boniface |
Mehr Projekte
ALLE SEHENLeft-Handed Drumstick
- MARKE:
- KFC
- AGENTUR:
- Ogilvy Australia & New Zealand
The Loudest Call
- MARKE:
- WhiteLion
- AGENTUR:
- Ogilvy Australia & New Zealand
Best Manager
- MARKE:
- Champions for Change
- AGENTUR:
- Saatchi & Saatchi New Zealand
Beware the Dangers of Almost the Same (Film Case)
- MARKE:
- Toyota
- AGENTUR:
- Saatchi & Saatchi New Zealand
What To Say When You Have An Extremely Qualified Female Candidate But The Company Already Has Two Women In Senior Positions.
- MARKE:
- Global Women
- AGENTUR:
- Saatchi & Saatchi New Zealand
What To Say To A Woman Who Wants To Undertake A Job That's Commonly Considered To Be Better Suited To A Man.
- MARKE:
- Global Women
- AGENTUR:
- Saatchi & Saatchi New Zealand
What To Ask When Interviewing A Woman Who I Perfect For The Job, Yet Statistically Likely To Consider Having A Baby In The Next Three Years.
- MARKE:
- Global Women
- AGENTUR:
- Saatchi & Saatchi New Zealand