| Titel | DONUT |
| Brief | This new over-the-counter Korean digestive medicine helps quicken the passage of fatty and oily foods through the body to bring fast relief to those who suffer from dyspepsia (impaired digestion). The campaign uses simple, graphical visualisations to symbolise the high-speed movement of these hard-to-digest foods. Which is good because, in Korea, everything needs to move fast. |
| Agentur | HS AD |
| Kampagne | DIGEST FOOD FASTER |
| Werbende | Kwangdong Pharmaceutical Co. |
| Marke | Kwangdong Digestive drink |
| Posted | November 2018 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Story | In Korea’s rush-rush culture, there’s rarely time for a proper lunch so many people eat quickly or badly or both. This often leads to digestive problems, which explains the incredible popularity of single-use digestive drinks in the Korean market. And Kwangdong’s new digestive drink helps digest food faster than most. |
| Medientyp | Presse & Publikationen |
| Creative Director | Stephen Prior |
| Texter | Peter Moyse |
| Texter | Younsoo Nicole Park |
| Art Director | Ji Hyun Song |
| Art Director | Stephen Prior |
| Illustrator | SP |
| Account Executive | Kyungjun Hwang |
| Account Executive | Junsu Rhie |
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