Executive Creative Director
at
Saatchi & Saatchi A/S, København K
København K, Dänemark
| Titel | Toyota - A SIRIOUS safety message |
| Agentur | Saatchi & Saatchi |
| Kampagne | A Sirious safety message |
| Werbende | Toyota Motor Corporation |
| Marke | Toyota |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 7 |
| Geschäftsbereich | Kraftfahrzeuge |
| Story | The new radio ad, which aims to eliminate distraction from safe driving - has a conversation with the phone via the ‘Hey Siri’ function (a feature only introduced a few months ago) to turn the airplane mode on, as long the phone is plugged in |
| Problem | The campaign aims to tackle a problem on Swedish roads - mobile phone use in cars. In fact it’s a current problem across the world. For example, one in four accidents are caused by mobile phone use in the USA and Great Britain. Previous Government and media campaigns have tried to discourage drivers from using their phone whilst driving, but the ping of a text is far too tempting for some, so the best thing is to turn the phone off! |
| Medientyp | Case Study |
| Länge | |
| Executive Creative Director | Jason Mendes |
| Werbeleiter | Jan Casserlöv |
| Creative Director | Regner Lotz |
| Creative Teammitglied | Casper Christensen |
| Creative Teammitglied | Rene Schultz |
| Kaufmännischer Geschäftsführer | Annette Piilgaard |
| Etatdirektor | Charlotta Tibbelin |
| Kundenbetreuer | Diana Wellendorf |
| Regisseur | Patrik Gyllström |
| Cutter | Patrik Gyllström |
| Executive Producer | Rikard Åström |
| Filmproduzent/Produzent | Cathrin Holmqvist |
| Associate Copywriter | Jacob Norremark |
| Stellvertretender Art Director | Stefan Arnoldus |
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