| Titel | The Sword |
| Titel (Originalsprache) | L'Epée |
| Agentur | Leo Burnett Paris |
| Kampagne | Krisprolls. Some Like it Rough |
| Werbende | Costa & CoGroup |
| Marke | Krisprolls |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2000 / 5 |
| Geschäftsbereich | Kekse, Brot, Knäckebrot |
| Slogan | Krisprolls, some like it rough. |
| Story | A man is swallowing swords. Some applause. An other man is swallowing krisprolls. People are astonished as if it was a miracle. People are shouting and some don't dare to look at him. |
| Story (Originalsprache) | Un homme avale des épées. Quelques applaudissements. Un autre homme avale des krisprolls. Les gens sont épatés, comme s'il s'agissait d'un miracle. Ils crient; certains n'osent pas regarder. |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Christophe Coffre |
| Executive Creative Director | Nicolas Taubes |
| Texter | Juliette Novak |
| Art Director | Philippe Lafitte |
| Agency Producer | Catherine Guiol |
| Regisseur | John Mc Farlane |
| Filmproduzent/Produzent | Guy Péchard |
| Produktionsfirma | @radical.media |
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