| Titel | Factory Tour |
| Agentur | Fallon |
| Kampagne | Fabia Launch - Skoda |
| Werbende | Volkswagen |
| Marke | Skoda |
| Posted | Oktober 2000 |
| Produkt | Fabia UK Launch |
| Geschäftsbereich | Autos |
| Slogan | It's A Skoda, Honest. |
| Philosophie | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits. |
| Problem | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Richard Flintham |
| Art Director | Richard Flintham |
| Creative Director | Andy McLeod |
| Texter | Andy McLeod |
| Agency Producer | Kirsty Burns |
| Produktionsfirma | Harry Nash |
| Regisseur | Fredrik Bond |
| Fotograf | Karl Oskarrsson |
| Regisseur | Lenard Dorfman |
| Werbeleiter | Chris Hawken |
| Geschäftsführer | Laurence Green |
Mehr Projekte
ALLE SEHENWizard of Oz
- MARKE:
- Volkswagen
- AGENTUR:
- adam&eveDDB
Halloween
- MARKE:
- Volkswagen
- AGENTUR:
- adam&eveDDB
Jungle Book
- MARKE:
- Volkswagen
- AGENTUR:
- adam&eveDDB
Titanic
- MARKE:
- Volkswagen
- AGENTUR:
- adam&eveDDB
Stepladder
- MARKE:
- BT Yahoo! Anytime
- AGENTUR:
- Fallon
Dump Truck
- MARKE:
- BT Yahoo! Anytime
- AGENTUR:
- Fallon