| Titel | Gatorade Billboard Refrigerator |
| Agentur | lew'lara\TBWA |
| Kampagne | Billboard Refrigerator |
| Werbende | PepsiCo Inc. |
| Marke | Gatorade |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 1 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Philosophie | Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match |
| Ergebnis | With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV. |
| Medientyp | Case Study |
| Länge | |
| Markt | Brasilien |
| Creative Director | Manir Fadel |
| Creative Director | Felipe Luchi |
| Creative Director | Cesar Herszkowicz |
| Creative Teammitglied | Bernardo Romero |
| Creative Teammitglied | Vinny Couto |
| Creative Teammitglied | Ricardo Dolla |
| Kundenbetreuer | Valentina Ursini |
| Kundenbetreuer | Gabriela Marino |
| Produktionsfirma | 7 Films |
| Cutter | Roberto Pereira |
| Tonproduktion | Mugshot Sound Producer |
| Stimme | Animal Studios |
| Fotograf | Paola Vianna |
| Fotograf | Thiago Angst |
| Digitale Retuschierung | Andre Santos |
| RTV | Luzia Oliveira |
| RTV | Michele Pavao |
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