| Titel | First Steps |
| Agentur | DDB Chicago |
| Kampagne | First Steps |
| Werbende | McDonald's |
| Marke | McDonald's |
| Posted | Februar 2008 |
| Produkt | Ronald McDonald House |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Slogan | i'm lovin' it |
| Medientyp | Fernsehen |
| Länge | |
| Group Creative Director | Bill Cimino |
| Executive Creative Director | Paul Tilley |
| Creative Director | Geoff McCartney |
| Texter | Geoff McCartney |
| Stellvertretender Creative Director | Gordon West |
| Art Director | Gordon West |
| Regisseur | Joe Pytka |
| Direktor Fotografie | Joe Pytka |
| Filmproduzent/Produzent | PYTKA |
| Redaktionsbüro | Whitehouse Post |
| Audioingenieur | David Gerbosi |
| Darsteller | Jackie Meyers |
| Agency Executive Producer | Diane Jackson |
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