Reyka Vodka - "Sword Play"

Red Tettemer O’Connell + Partners

Red Tettemer O’Connell + Partners Philadelphia, Vereinigte Staaten von Amerika

7188

Marke: Reyka Vodka
Länder: Vereinigte Staaten von Amerika

Werbende: William Grant & Sons

Titel	Sword Play
Agentur	Red Tettemer O’Connell + Partners
Kampagne	Tricks of the Trade
Werbende	William Grant & Sons
Marke	Reyka Vodka
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 7
Geschäftsbereich	Whisky, Gin, Wodka
Story	Titled “Tricks of the Trade,” this fast video series from Reyka Vodka features bartenders showing off eye-bending bar tricks. But regardless of trickery or slight-of-editing-hand, each video ends with an authentically delicious Reyka cocktail. The first two videos launching the series – titled “Garnish Greatly” and “Sword Play” – feature Trevor Schneider and Charlotte Voisey, Brand Ambassadors for William Grants & Sons. The videos will be previewed at Tales of the Cocktail, the premier, weeklong international cocktail festival in New Orleans this week. At the festival, Reyka will also debut a Sno Hus serving flavored Sno Capped cocktails, as well as carbonated Reyka Geyser Shots for tasting. An Icelandic vending machine loaded with items unique to the brand’s culture will also greet event attendees late night in their hotel. Four additional “Tricks of the Trade” videos will be released across social platforms in July and August, featuring other bartenders and mixologists from the New York City area.
Medientyp	Social Media
Länge	17 seconds
Executive Creative Director	Steve O'Connell
Maker	Steve Thompson
VP, Group Account Director	Jessica O'Conor
VP, Creative Director	Todd Taylor
Chief Creative Officer	Steve Red
Social Strategy	Annie Heckenberger
VP, Group Creative Director	Ryan Scott
Texter	Megan Auld-Wright
Digital Maker	Brian McMicken
Kundenbetreuer	Michelle Mitchell
Social Strategy	Allison Hartman
Category Marketing Manager, Reyka	Lindsay Prociw
Senior Brand Manager, Reyka	Greg Levine
Reyka Brand Ambassador	Trevor Schneider