Titel | Yukyum 2 |
Agentur | adam&eveDDB |
Kampagne | Marmite Snacks Love Hate - Unilever |
Werbende | Unilever |
Marke | Marmite Snacks |
Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 9 |
Geschäftsbereich | Herzhafte Snacks |
Slogan | You'll either love them or you'll hate them |
Story | ‘Yukyum’ has someone either enjoying or hating a cheddar bite |
Philosophie | It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate. Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view. |
Medientyp | Zeitschriftenanzeige |
Texter | Graeme Hall |
Art Director | Noah Regan |
Texter | Noah Regan |
Art Director | Graeme Hall |
Kundenbetreuer | Jon Busk |
Kundenbetreuer | Simon Alexander |
Kundenbetreuer | George Roberts |
Etat-Planer | Georgia Challis |
Illustrator | Al Murphy |
Fotograf | Andy Grimshaw |