| Titel | How We Roll (60 sec) |
| Agentur | Cummins & Partners |
| Kampagne | How We Roll |
| Werbende | Asahi Premium Beverages |
| Marke | Woodstock Bourbon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 3 |
| Geschäftsbereich | Spirituosen |
| Slogan | Barrelled in American Oak |
| Story | This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Sean Cummins |
| Executive Creative Director | Jason Ross |
| Texter | Chris Ellis |
| Art Director | Aaron Lipson |
| Regisseur | Tony Rogers |
| Filmproduzent/Produzent | Jason Byrne |
| Produktionsfirma | Guilty |
| Agency Producer | Susannah George |
| Direktor Fotografie | Shelley Farthing-Dawe |
| Cutter | Tim Parrington |
| Ton | Flagstaff Studios |
| Tonstudio | Paul Le Couteur |
| Geschäftsführender Teilhaber | Chris Jeffares |
| Etatdirektor | Hayden Isaacs |
| Kundenbetreuer | Damiano Dipietro |
| Media Director | Kirsty Muddle |
| Medienagentur | Tom Johnson |
| Kundenbetreuer | Jessica Chamberlain |
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- MARKE:
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- AGENTUR:
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