| Titel | The Hold |
| Agentur | J. Walter Thompson Sydney |
| Kampagne | The Hold |
| Werbende | Parkinson's NSW |
| Marke | PARKINSON'S NSW |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 4 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Philosophie | The simplest work is more often the most powerful. This film is brutal in its simplicity. It focuses in on a father and his daughter sitting in a living room with their hands clasped together. The hands are collectively shaking, but we can’t tell who’s is causing the shaking, because of the hold they’re in. Through the storytelling, the viewer is drawn into believing it’s the daughter’s hands. Then there’s a twist the viewer didn’t see coming – they pull their hands away from each other and it’s revealed it’s in fact the daughter’s who’s hands are shaking uncontrollably – she is the one suffering from Parkinson’s. We confirm what the viewer has just seen with a line ‘Parkinson’s devastates young lives, too.’ Then we reveal the shocking fact that 3 Australians under 40 are diagnosed every day, and prompt the viewer to take action by joining #uniteforparkinsons or donating. |
| Medientyp | Interaktiv |
| Länge | |
| Executive Creative Director | Simon Langley |
| Creative Director | John Lam |
| Creative Director | Paul Coghlan |
| Executive Planning Director | Angela Morris |
| Group Account Director | Anne Gibson |
| Agency Producer | Gemma Kay |
| Director | David Denneen |
| Producer | Anna Fawcette |
| Editor | Toby Denneen |
Mehr Projekte
ALLE SEHENRoad
- MARKE:
- Harris Coffee
- AGENTUR:
- Edge
Coast
- MARKE:
- Harris Coffee
- AGENTUR:
- Edge
Mountains
- MARKE:
- Harris Coffee
- AGENTUR:
- Edge
Unstoppable
- MARKE:
- Nutri-Grain
- AGENTUR:
- Wunderman Thompson
Light Rail: Heads Up Sydney
- MARKE:
- Transport for NSW
- AGENTUR:
- Wunderman Thompson
Ditch the chip
- MARKE:
- Subway
- AGENTUR:
- Wunderman Thompson
Prefer a good grilling?
- MARKE:
- Subway
- AGENTUR:
- Wunderman Thompson
Boris
- MARKE:
- Bravecto
- AGENTUR:
- Wunderman Thompson
Alan
- MARKE:
- Bravecto
- AGENTUR:
- Wunderman Thompson