Simplii Financial - "Bank on the Now"

Broken Heart Love Affair

Broken Heart Love Affair Toronto, Kanada

2814

Marke: Simplii Financial
Länder: Kanada

Werbende: CIBC

Titel	Bank on the Now
Agentur	Broken Heart Love Affair
Kampagne	Bank on the Now
Werbende	CIBC
Marke	Simplii Financial
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 6
Geschäftsbereich	Bank Services, Börsenmakler
Slogan	START YOUR ENGINES
Philosophie	Simplii Financial launches Bank on the Now platform to help clients to seize the moment Created by Broken Heart Love Affair, the fresh approach demonstrates the contrast between the digital bank and its peers Simplii Financial, one of Canada’s leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank’s ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid moments, as well as three dots borrowed from the ‘i’s in Simplii. The campaign is anchored by a 60-second digital and social ad, programmatic and display ads, and out of home advertising. The black and white spot features human moments in near-suspended animation that precedes action–highlighting that we exist, change, and create in the now, resolving in the tagline Start Your Engines. In one scenario, a man is shown pulling back on what audiences eventually realize is a huge slingshot strung between a pair of trees. While the slingshot itself is never shown, we see the man straining to pull it backward, his bare feet digging into the ground below, the trees audibly creaking as they are bent down by his actions. In another scenario a greyhound sits inside an elevator, eager to bolt as soon as the doors open. In another, a young woman is shown standing outside and viewers see her feet beginning to smoke, accompanied by the sound of squealing tires. Another spot shows a man winding up to deliver what is shaping up to be a monumental kick to the rear of a colleague. Each spot ends just as all of that latent energy is about to be released, abruptly transitioning from the black and white imagery to the bright visuals of the revamped Simplii Financial logo, accompanied by the all-caps message “START YOUR ENGINES.”
Medientyp	Außenwerbung
Länge	60 seconds
Werbeleiter	Tammy Sadinsky
Werbeleiter	Christy Clem
Werbeleiter	Ibad Abasi
Werbeleiter	Maria Albi
Werbeleiter	Amba Ramgoolam
Chief Creative Officer	Carlos Moreno
Leiter Strategie	Jay Chaney
SVP Strategy	Kristy Pleckaitis
Creative Director	Jordan Hamer
Creative Director/ art director	Spencer Ryan
Art Director	Fabio Siqueira
Texter	Jordan Hamer
Texter	Frank Megna
Designer	Rasna Jaswal
Designer	Mark Neil Balson
VP Client Success	Ravi Singh
Etatdirektor	Carlos Game
Account Supervisor	Alexandra Kotschorek
Account Supervisor	Vipandeep Singh
Account Coordinator	Sweetha Mahendran
SVP, Executive Producer	Erica Metcalfe
Junior Producer	Olivia Cousineau
Produktionsfirma	Colossale
Regisseur	Jodeb
Executive Producer	Vlad Cojocaru
Direktor Fotografie	Alexandre Nour Desjardins
Produzent	Samuel Caron
Produktionsdesigner	Susan Macquarrie
Ausstattung/Styling	Amanda van der Siebes
Produktionsmanager	Nicolas Derube
Casting	Ginette D’Amico Casting
Casting Director	Ginette D’Amico
Redaktionsbüro	Saints Editorial
Executive Post Producer	Michelle Rich
Cutter	Mark Paiva
Assistenzredakteur	Nick Coleman
Kolorierung	The Vanity
VFX-Künstler	Sean Cochrane
Kolorist	Andrew Exworth
Executive Producer Color	Stephanie Pennington
Color Producer	Katie Methot
Audio House	Berkeley
Music Composer / Audio Director	Jared Kuemper
Executive Producer	Tyna Maerzke
Sound Design and Mix	Jared Kuemper
Medienagentur	MediaCom Canada
PR Agency	Pomp and Circumstance
Multikulturelle Agentur	Barrett & Welsh
CRM	Performance Art