| Titel | Dots |
| Titel (Originalsprache) | Pontos |
| Agentur | WMcCann |
| Kampagne | Dots - DNFB |
| Werbende | Dorina Nowill Foundation for the Blind |
| Marke | Dorina Nowill Foundation for the Blind |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2007 / 4 |
| Produkt | Institucional |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | They can see |
| Story | A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille. |
| Philosophie | The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people. |
| Problem | To collect donations to produce books in braille for the blind. |
| Ergebnis | Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Brasilien |
| Art Director | Daniel Chagas Martins |
| Texter | Mario Cintra |
| Creative Director | Adriana Cury |
| Regisseur | Nando Cohen |
| Creative Director | Danilo Janjácomo |
| Account Executive | Diogo Monteiro |
| Agency Producer | Paula Moraes |
| Etatdirektor | Nicia Passos |
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