| Titel | Detergent |
| Agentur | Grey Group China |
| Kampagne | Yellow Line - Grey Worldwide |
| Werbende | Grey Worldwide |
| Marke | Grey Worldwide |
| Posted | September 2004 |
| Produkt | Agency Self Promotion |
| Geschäftsbereich | Werbung & Kommunikation |
| Story | HEADLINE: Do not let the competitors kill your product. BODY COPY: At Grey Worldwide, each of our clients' product has long life cycle. It's because we find the edge from a different perspective, giving the product an unique positioning in their respective market. This enable effective advertising strategy, thus making them successful brands. This is what we do best. STRAP LINE: Grey Worldwide. Injecting life into brands. |
| Philosophie | With Grey Worldwide's new philosophy "Find the edge", a series of ads were run to promote and make aware of the agency's unique vision in creating and enhancing brand values. The ads were published in trade journals/ magazines; and with the new philosophy, breakthrough execution and copy, this has reposition the other agencies. |
| Problem | With China's entry into the WTO, there is a sudden surge in needs to gain brand dominance in the China market. The competition will be much greater as more of the foreign brands flood the market, and local brands are cut off. |
| Medientyp | Zeitschriftenanzeige |
| Markt | China |
| Fotograf | KH Chia |
| Creative Director | Kevin Lee |
| Art Director | Kevin Lee |
| Art Director | Wenlong Li |
| Art Director | Sam Shen |
| Texter | Kaiyu Shen |
| Art Director | Michael Wong |
| Other | Chan Chou Wong |
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