| Titel | Pool |
| Agentur | Grey Group China |
| Kampagne | Pool |
| Werbende | Wuhan Euro Dongxihu Brewery Co. Ltd. |
| Marke | Cool Beer |
| Posted | September 2004 |
| Produkt | Cool Beer |
| Geschäftsbereich | Bier, Cidre |
| Story | STRAP LINE: The refreshing cool sensation. |
| Philosophie | To launch Cool Beer in home ground Wuhan during Summer. Wuhan city is known as one of the three fire of China due to the extreme summer heat. |
| Medientyp | Plakat |
| Markt | China |
| Fotograf | Joseph Chiu |
| Creative Director | Kevin Lee |
| Art Director | Kevin Lee |
| Art Director | Sam Shen |
| Creative Director | Chun Fat Wong |
| Art Director | Michael Wong |
| Other | Chan Chou Wong |
| Texter | Xu Yan |
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