| Titel | The Inner Battle |
| Agentur | Clemenger BBDO |
| Kampagne | Bloody Legends |
| Werbende | New Zealand Transport Agency |
| Marke | Land Transport New Zealand |
| Posted | November 2011 |
| Geschäftsbereich | Verkehrssicherheit |
| Slogan | Bloody Legend |
| Medientyp | Fernsehen |
| Markt | Neuseeland |
| Produktionsfirma | The Sweet Shop |
| Redaktionsbüro | The Butchery |
| Post-Produktion | Toybox |
| Executive Creative Director | Phillip Andrew |
| Texter | Bridgid Alkema |
| Texter | Mitch Alison |
| Art Director | Bridgid Alkema |
| Agency Producer | Larisa Tiffin |
| Regisseur | Steve Ayson |
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