L'Oréal Paris - "True Match"

McCann London

McCann London London, Großbritannien

20176

Marke: L'Oréal Paris
Länder: Großbritannien

Werbende: L'Oréal

Titel	True Match
Agentur	McCann London
Kampagne	#YoursTruly
Werbende	L'Oréal
Marke	L'Oréal Paris
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 8
Geschäftsbereich	Gesicht-Make-up
Story	The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.
Problem	L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the largest shade offerings in the market, has been launched to help all consumers from all backgrounds find the perfect shade for them.
Medientyp	Fernsehen
Länge	60 seconds
Geschäftsführender Teilhaber	Lisa Conway
Werbeleiter	Adrien Koskas
Werbeleiter	Anika Majithia
Creative Director	Robert Brown
Creative Teammitglied	Regan Warner
Geschäftsführender Teilhaber	Lisa Conway
Strategic Business Lead	Alison Webber
Etatdirektor	Shelley Bowcher
Kundenbetreuer	Leyla Tezcan
Account Executive	Emma Reitman
Projektmanager	Louise Hawthornthwaite
Etat-Planer	David Frymann
Produktionsfirma	Storner
Regisseur	Fabien Constant
Fotograf	Flavien Prioreau
Direktor Fotografie	Arnaud Carney
Cutter	Maxime Gillier
Executive Producer	Pierre Garnier
Post-Produktion	Digital Conspiracy
Post-Produktion	Tag