Clarks Shoes - "Shoe Repairer"

SapientNitro Melbourne

SapientNitro Melbourne Melbourne, Australien

6718

Titel	Shoe Repairer
Agentur	SapientNitro Melbourne
Kampagne	Shoe Repairer - Clarks
Werbende	Pacific Brands
Marke	Clarks Shoes
Posted	Januar 2006
Produkt	School Shoes
Geschäftsbereich	Mode, Kleidung & Schuhe
Slogan	Clarks. Built to fit. Fit to last.
Story	This ad shows the journey of an old man on his way to work. We watch as he mumbles/yells/grumbles at school kids he meets along the way. In the end of the ad we reveal that he is actually an old shoe repairer and it turns that his hatred is all about the durability of the Clarks school shoes the kids are wearing.
Philosophie	It was this insight that led us to the thought that this benefit would be pretty good for everyone, everyone except the shoe repairer that is. He seems to see the fact that these shoes will never have to be repaired as the source of all his woes.
Problem	Building on the Clarks brand heritage of the best fit, the client also wanted to highlight that because of the quality of materials, their school shoe range they were incredibly durable.
Ergebnis	yet to be determined
Medientyp	Fernsehen & Kino
Länge	50 seconds
Regisseur	Jess Bluck
Direktor Fotografie	Nigel Bluck
Agency Producer	Mark Bradley
Creative Director	Sean Cummins
Agency Producer	Marcus Eley
Etatdirektor	Melissa Haysom
Cutter	Seth Lockwood
Art Director	Dave Lunnie
Texter	James Procter
Filmproduzent/Produzent	Michael Ritchie