| Titel | Standard New Formula |
| Titel (Originalsprache) | Nouvelle Formule Standard |
| Agentur | la chose |
| Kampagne | Standard Magazine |
| Werbende | Standard |
| Marke | Standard |
| Posted | Januar 2010 |
| Produkt | Magazine |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | Standard. or not* |
| Slogan (Originalsprache) | Standard. ou pas* |
| Story | We see a group of art lovers, as ridiculous as they are hypocritical, praising the work of a supposed artist who is unbearably arrogant. The shower of praise is purposely beeped out in order to place the emphasis on the objective and sincere comments of the young lady who represents the magazine that breaks with traditional codes |
| Problem | Standard is a quarterly created in 2003. Each issue decodes a society trend from the point of view of a larger theme. |
| Medientyp | Fernsehen |
| Markt | Frankreich |
| Ton | Kouz Production |
| Post-Produktion | Nightshift |
| Werbeleiter | Magali Aubert |
| Werbeleiter | David Herman |
| Kundenbetreuer | Ivan Pejcic |
| Creative Director | Barka Zerouali |
| Texter | Romain Repellin |
| Art Director | Romain Repellin |
| Art Director | Régis Boulanger |
| Texter | Régis Boulanger |
| Texter | Guillaume Rebbot |
| Produzent | Nicolas Buisset |
| Regisseur | Antoinette Beatson |
Mehr Projekte
ALLE SEHENThe First Scream (Farsi)
- MARKE:
- N/A
- AGENTUR:
- Hope Paris
Le Premier Cri (French)
- MARKE:
- N/A
- AGENTUR:
- Hope Paris
Trump eradicates AIDS
- MARKE:
- Solidarité SIDA (AIDS Solidarity)
- AGENTUR:
- la chose