| Titel | Universal Love 4 |
| Agentur | McCann New York |
| Kampagne | Universal Love |
| Werbende | MGM Resorts International |
| Marke | MGM Resorts |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 4 |
| Geschäftsbereich | Hotels, Unterkunft |
| Story | Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible. |
| Medientyp | Case Study |
| Länge | |
| Regisseur | Lagan Sebert |
| Executive Producer | Sandra Sampayo |
| Executive Producer | Brandon Bloch |
| Casting | Jenny O |
| Redaktionsbüro | Chris Franklin |
| Kolorierung | Chris Ryan |
| Ton | Rob Fielack |
| Tusk Music Production | Rob Kaplan |
| Executive Producer | Aaron Mercer |
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