Skoda - "Safety"

DDB Sydney

DDB Sydney Ultimo, Australien

49962

Marke: Skoda
Länder: Australien

Werbende: Volkswagen

Titel	Safety
Agentur	DDB Sydney
Kampagne	For those who buy the car, not the ad
Werbende	Volkswagen
Marke	Skoda
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 9
Geschäftsbereich	Autos
Slogan	Simply Clever
Philosophie	Agency launches new spots for those who want to buy the car, not the ad DDB Sydney & ŠKODA Subvert Car Advertising Clichés in Brilliant New CampaignA car ad campaign that subverts the clichés while cleverly making use of them is the centrepiece for ŠKODA Australia's new ad campaign via DDB Sydney. Airing from tonight on free-to-air and pay television, the four TVCs were filmed amid the wintery scenic splendour of New Zealand. Featuring actors whose appearances embody the inevitable type casts of car commercials, the ads initially appear to be cast from the same mould as these. "It's not anti-category," says DDB managing partner Amanda Wheeler. "It's anti-cliché." Says ŠKODA Australia managing director Michael Irmer: "I thought: 'This is brilliant! Why has no-one thought of it before? Initially we wanted to do a more conventional ad which points outs the merits of the car, but another way of doing it was found and it's one we couldn't resist. "I think now that this will make you think of ŠKODA every time you see one of those car brands that uses the clichés."
Medientyp	Fernsehen & Kino
Länge	45 seconds
Post-Produktion	Finch
Chief Creative Officer	Toby Talbot
Chief Creative Officer	Ben Welsh
Texter	Sam Pascoe
Art Director	Jason Woelfl
Produzent	Jacqui Giillies
Geschäftsführender Teilhaber	Amanda Wheeler
Creative Director	Steve Jackson
Creative Director	Ant Melder
Creative Director	Michael Barnfield
Sound Design	Stuart Welch
Music Agency	Nylon Studios
Cutter	Tim Mauger
Regisseur	Alasdair Morrison
Produzent	Sarah Cook