Titel | Injection |
Agentur | Tempel |
Kampagne | Moonshine has a slight taste of organized crime - OAS |
Werbende | OAS |
Marke | OAS |
Posted | September 2000 |
Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
Slogan | Moonshine has a slight taste of organized crime |
Slogan (Originalsprache) | Hembrändt har en liten bismak av den kriminella världen |
Story | The billboard campaign consists of several pictures of people with something nasty in their mouth. A rat, a syringe, bullets, a chopped-off finger, a knuckle, etc. The tag line is: Moonshine has a slight taste of organized crime. |
Philosophie | Make the connection between organized crime and moonshine, in the strongest possible way. |
Problem | Moonshine is a growing problem in Sweden. The alcohol is smuggled into the country by criminal organizations who also make money on drugs, weapons and other criminal offences. A fact which very few are aware of. |
Medientyp | Plakat |
Markt | Schweden |
Texter | Anders Tempelman |
Art Director | Olle Mattson |
Direktor Fotografie | Robert Nettarp |