| Titel | Couple |
| Agentur | Mountainview |
| Kampagne | Smoking Kills - The Anti-Smoking Society |
| Werbende | The Anti-Smoking Society |
| Marke | The Anti-Smoking Society |
| Posted | JunI 2000 |
| Produkt | Anti-Smoking Message |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Encourage someone you hate to start smoking. Smoking Kills. |
| Story | A woman is making love to a man. The man ruins her orgasm by ejaculating too early. The woman gives him a cigarette, knowing it could kill him. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | David Barker |
| Texter | Simon Gradwell |
| Art Director | Michael Nyrop-Larsen |
| Agency Producer | Dominic Wilcox |
| Regisseur | Simon Green |
| Produktionsfirma | Harry Nash |
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