MasterCard - "Live the Priceless Side of Music with Robbie Williams"

McCann London

McCann London London, Großbritannien

Awards

12926

Marke: MasterCard
Länder: Großbritannien

Werbende: Mastercard International

Titel	Live the Priceless Side of Music with Robbie Williams
Agentur	McCann London
Kampagne	Priceless Side of Music
Werbende	Mastercard International
Marke	MasterCard
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 2
Geschäftsbereich	Kreditkarten
Story	The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder. This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige.
Medientyp	Fernsehen
Länge	180 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Director	Matt Crabtree
Creative Director	Simon Hepton
Creative Teammitglied	Adam Bernet
Creative Teammitglied	Rory Tregaskis
Geschäftsführender Teilhaber	Robert Smith
Business Leader	Tom Vick
Etatdirektor	Jaclyn Kaminski
Etat-Planer	James Appleby
Projektleiter	Richard Ross
Produktionsfirma	Craft London
Regisseur	Blake Claridge
Produktionsleitung	Sergio Lopez
Executive Producer	Zara Balfour
Produktionsmanager	Rosanna Gouldman
Direktor Fotografie	Berndt Wiese
Sound Recordist	Ashok Kumar
Ton	Output Audio
Cutter	Max Downey
Cutter	Mike Harris
Cutter	Graham Taylor
Mix	Adam Smyth
Mix	Chris Gilbert
Mix	Craft
Grad	Framestore
Post-Produktion	Andy Tusabe
Post-Produktion	Craft
Schauspieler	Robbie Williams