| Titel | Campbell’s pAIntings: OOH (4) |
| Agentur | Zulu Alpha Kilo |
| Kampagne | Campbell’s pAIntings |
| Werbende | Campbell's |
| Marke | Campbell Company of Canada |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
| Geschäftsbereich | Nahrungsmittel |
| Story | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
| Medientyp | Außenwerbung |
| Agentur | Zulu Alpha Kilo |
| Produktionsfirma | Zulubot |
| Tonstudio | Zulubot |
| Studio | Zulubot |
| Post | Zulubot |
| Public Relations | spPR |
| Kreativvorstand | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| Agency Producer | Ola Stodulska |
| Executive Strategy Director | Heather Segal |
| Geschäftsführer | Sean Bell |
| Technology | Sean Bell |
| Strategy Team | Aurora Stewart de Peña |
| Stellvertretender Creative Director | Michael Romaniuk |
| Art Director | Michael Romaniuk |
| Kundenbetreuer | Alyssa Guttman |
| Post | Sarah Dayus |
| Stellvertretender Creative Director | Marco Buchar |
| Texter | Marco Buchar |
| Produktionskünstler | Mila Lukezich |
| Agency Producer | Steven Czikk |
| Medienteam | Christina Falconer |
| Medienteam | Doyeon Kim |
| Medienteam | Varun Oza |
| Online Producer | Lena Hamady |
| Post | Lena Hamady |
| PR | Sonia Prashar |
| PR | Aileen O’Sullivan |
| PR | Nikita Shivdasani |
| Cutter | Oren Michaels |
| Mix Engineer | Oren Michaels |
| Studio-Manager | Sandra Noto |
| Studio-Manager | Henry Eugenio |
| Medienagentur | Spark Foundry |
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