Titel | Blank Canvas |
Agentur | Ogilvy UK |
Kampagne | Blank Canvas - Ford |
Werbende | Ford Motor Company |
Marke | Ford |
Posted | Mai 2008 |
Produkt | Kuga |
Geschäftsbereich | Allradantrieb |
Slogan | Kuga from Ford. Feel the difference |
Philosophie | The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga |
Problem | To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus. |
Medientyp | Fernsehen |
Länge | |
Markt | Europe, Frankreich, Deutschland, Großbritannien, Italien, Spanien |
Post-Produktion | MPC LDN |
Redaktionsbüro | Final Cut |
Creative Teammitglied | Björn Persson |
Creative Teammitglied | Richard Baynham |
Creative Teammitglied | Paul Miles |
Creative Teammitglied | Adam Staples |
Creative Director | Greg Burke |
Etat-Planer | Stephen Wallace |
Regisseur | Nicolai Fuglsig |
Produktionsfirma | Morton Jankel Zander (MJZ) |