| Titel | True Fashion |
| Agentur | AlmapBBDO |
| Kampagne | True Fashion |
| Werbende | Alpargatas |
| Marke | Havaianas |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 2 |
| Geschäftsbereich | Schuhe |
| Philosophie | We used actual snapshots of models wearing Havaianas backstage on Fashion Weeks to show what fashion people wear when they’re not on the catwalk: Havaianas, of course. |
| Problem | We had to show Havaianas as a desirable brand in the fashion world, but also without losing its popular appeal. Not very hard, because it’s true: Havaianas were not among the sponsors of Fashion Week. But they are always seen backstage, since fashion people actually wear them –even without a contract. The campaign took advantage simply by going straight to the point. |
| Ergebnis | Awareness: Havaianas reinforced its image as a fashionable flip flop, getting more attention (and with a lot less investment) than if the brand had actually sponsored NYFW. |
| Medientyp | Case Study |
| Länge | |
| Executive Creative Director | Ricardo Chester |
| Executive Creative Director | André Gola |
| Executive Creative Director | Marcelo Nogueira |
| Texter | Daniell Rezende |
| Creative Director | Fernando Duarte |
| Creative Director | Henrique Del Lama |
| Planning Supervisor | Aline Martinez y Alonso |
| Planning Supervisor | Janaina Agostini Lôbo |
| Art Director | Breno Ribeiro |
| Chief Creative Officer | Luiz Sanches |
| Kundenbetreuer | Warley Vieira |
| Etatdirektor | Mariana Silveira |
| Etatdirektor | Fabíola Loureiro |
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