Tesco Lotus - "Time to Move On"

Brilliant & Million

Brilliant & Million Bangkok, Thailand

1282

Marke: Tesco Lotus
Länder: Thailand

Werbende: Tesco Lotus

Titel	Time to Move On
Agentur	Brilliant & Million
Kampagne	Time to Move On
Werbende	Tesco Lotus
Marke	Tesco Lotus
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 12
Geschäftsbereich	Kaufhäuser, Supermärkte
Slogan	Time to Move On
Story	The break-up between uncle & aunty ages around 60. Although they passed the great relationship, familiarity, happiness or tough time for a long time. But it's time to move on between them and apply to the others as well.
Philosophie	We have to tell their customers in smoothest way that after Jan 1st, 2020. There will be no free plastic bag at Tesco Lotus, one of the biggest retail brand in Thailand. We found from researched, just 1% of Thai people change behaviour to be zero waste or say no to plastic bag in everyday life. The rest has aware of the environment issue but have not changed from their familiarity. So we develop the web film idea that is not talk about the environment issue or sea life. But talk with the thing that close to human life, the relationship that have to break-ups and let's move on.
Problem	In Thailand, the government has just announced the law, Every retail don't provide free plastic bag for free to the customer. Challenge to Tesco Lotus, one of the biggest retail brand in Thailand. Have to notice their customers.
Ergebnis	Just 1 day launching, there are over 1 M views and got most of social voice in positive sign. That they ready to move on and preparing for the change.
Medientyp	Internet-Film
Länge	68 seconds
Chief Executive Officer (CEO)	Sorada Sonprasit
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Titipun Tubthong
Creative Director	Kaiwan Teanngam
Art Director	Nutthawut Amkamsong
Texter	Arjaree Mungbang
Direktor Strategische Planung	Kanokporn Kulsri
Strategieplaner	Natthapol Khowwisut
Group Account Director	Chanokporn Chotwannawiwat
Kundenbetreuer	Chutima Huabkhunthod
Account Executive	Anuttara Pumpakdee
Projektleiter	Phakpoom Surapongsanurak