| Titel | How to |
| Agentur | The Leo Burnett Group Thailand |
| Kampagne | Quit drinking alcohol |
| Werbende | Thai Health Promotion Foundation |
| Marke | Thai Health Promotion Foundation |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 7 |
| Geschäftsbereich | Regierungsinformation & Services |
| Story | Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around. Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film. |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Sompat Trisadikun |
| Creative Director | Skon Khanawuthikarn |
| Texter | Ravisara Mekasuwanaroj |
| Art Director | Nattnaree Kheaw-im |
| Art Director | Sompat Trisadikun |
| Account Management Director | Tida Vibulvanich |
| Etatdirektor | Kanitta Chartpong |
| Account Executive | Maythavee Jariyanoppanan |
| Agency Producer | Sarawut Lertkittipaporn |
| Bild und Kamera | Teerawat Thitikornwanich |
| Direktor Fotografie | Teerawat Thitikornwanich |
| Produktionsmanager | Sumittra Kudcharoen |
| Produktionsmanager | A-Vika Visansong |
| Casting | Surangkana Suwanjinda |
| Art Director | Dusit Yapakawong |
| Ausstattung/Styling | Kittisak Prasarndee |
| Location Manager | Dechnarong Boonsongsang |
| Kolorierung | Rattana Leedamrongprasert |
| Online Artist | Rattana Leedamrongprasert |
| Sound Production Company | Sound space |
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