Thai Health Promotion Foundation - "Duodenum Girl"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

6267

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Thai Health Promotion Foundation
Länder: Thailand

Werbende: Thai Health Promotion Foundation

Titel	Duodenum Girl
Agentur	The Leo Burnett Group Thailand
Kampagne	Go for more veggies
Werbende	Thai Health Promotion Foundation
Marke	Thai Health Promotion Foundation
Posted	August 2020
Geschäftsbereich	Regierungsinformation & Services
Story	Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health. The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Philosophie	Having vegetables to clean your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Problem	The challenge is how to make the normal information get attention from the audience.
Ergebnis	Thai people are aware that vegetable can cleanse food residue from the intestine and consume more vegetable.
Medientyp	Fernsehen
Länge	30 seconds
Chief Creative Officer	Sompat Trisadikun
Creative Director	Nuwadee Ketruangroch
Art Director	Smach Chotitat
Art Director	Sompat Trisadikun
Texter	Sirikorn Rungrueangdechaphat
Account Management Director	Tida Vibulvanich
Kundenbetreuer	Veerin Lertsirimongkonkul
Agency Producer	Sarawut Lertkittipaporn
Produktionsfirma	Mum films Co.
Regisseur	Suthon Petchsuwan
Assistant Director	Chairat Piriyawattanakul
General Manager	Chattakul Nachaisit
Executive Producer	Pattarajitr Trakarnkate
Filmproduzent/Produzent	Namon Suttikittibuth
Direktor Fotografie	Teerawat Thitikornwanich
Direktor Fotografie	Grip Limited
Post-Produktion	Rattana Leedamrongprasert
Cutter	Dechmongkol Prasertsit
Kolorist	Rattana Leedamrongprasert
Wardrobe	Kittisak Prasarndee
Casting	Grace Wiyasu
Post-Produktion	Namon Suttikittibuth
Tonproduktion	Mellow tunes