Mitsubishi Triton - "Truck Tag"

PUBLICIS THAILAND

PUBLICIS THAILAND Bangkok, Thailand

979

Marke: Mitsubishi Triton
Länder: Thailand

Werbende: Mitsubishi Motors Corporation

Titel	Truck Tag
Agentur	PUBLICIS THAILAND
Kampagne	Truck Tag
Werbende	Mitsubishi Motors Corporation
Marke	Mitsubishi Triton
Posted	September 2021
Geschäftsbereich	Kombiwagen
Story	Thai people like to name a pickup truck. Most of the car's names signify strong performance or meaning luck in work. Mitsubishi Motors wants to bold the truck’s name that makes it important to trucks as not just vehicles. Because it’s not just a truck. It’s part of family. “Truck Tag” is the campaign that Misubishi Motors Thailand use the insight from behavior of truck driver, which mostly always named their truck. The campaign will show the world their truck's name by having the truck tag created, exclusively made for their truck. Just share a photo with their truck and show off their trucks' name in activity post on Mitsubishi Motors Thailand's Facebook page. The number of Truck Tag campaigns' participants has exceeded over 900% from the expectation, far beyond the number we could deliver. This campaign was mentioned among all truck lovers on social media, so spreading that made others follow our idea by creating the truck tag themselves. But that's alright, because we know your truck is not just a vehicle. It means more than that.
Medientyp	Ambient
Länge	112 seconds
Chief Creative Officer	Sompat Trisadikun
Produktionsfirma	WAKE UP MEDIA
Regisseur	Chayanan Petchjood
Executive Producer	Pattaratape Reepairoj
Filmproduzent/Produzent	Chatmongkol Nilprasert
Direktor Fotografie	Prat Saynatee
Produktionsassistant	Watchara Srikadklao
Herstellungsleiter	Sarun Mungthunya
Herstellungsleiter	Annop Chaisaksrisakul
Herstellungsleiter	Chanokchon Limwirat
Fotograf	Nattasit Chunprapanusorn
Service Production Company	Zion Nopparat
Service Production Company	Kwandow Kaewtip
Post-Produktion	Parin Viriyamano
Cutter	Terapat Taechawanitchai
Cutter	Prat Saynatee
Cutter	Napatsakorn Srisinpaisan
Cutter	Prachya Klom-arrom
Motion Graphic	Natthawut Saewang