Krungsri First Choice - "First Generation "

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

Awards

1309

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Krungsri First Choice
Länder: Thailand

Werbende: Ayudhya Capital Services Company Limited

Titel	First Generation
Agentur	The Leo Burnett Group Thailand
Kampagne	First Generation
Werbende	Ayudhya Capital Services Company Limited
Marke	Krungsri First Choice
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Geschäftsbereich	Kreditkarten
Story	The campaign imagines what humans may look like 10 years from now if they were created using artificial intelligence. Will we see an explosion of differences? Or arrive at a future where labels are obsolete, and people refuse to be stereotyped? The beliefs and attitudes of younger generations in Thailand are shifting. Everyone wants to be accepted, no one wants to be judged, yet very few brands in Thailand have been bold enough to stand up for a more inclusive future. First Choice is reminding people that their products and services are tailor-made to support the lifestyle, ambitions and dreams of this generation, and the next one, too.
Medientyp	Fernsehen
Länge	128 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Ariyawat Juntaratip
Group Creative Director	Sarut Yungcharoen
Leiter Creative Group	Kittinat Prasomsap
Art Director	Sarita Virunechavee
Art Director	Sarut Yungcharoen
Art Director	Ariyawat Juntaratip
Art Director	Sompat Trisadikun
Texter	Kittinat Prasomsap
Agency Producer	Rungrudee Chinpratan
Produktionsfirma	Factory01 Co. Ltd.
Co-Film Director	Wuthisak Anarnkaporn
Assistant Film Director	Mattanee Uajarernsup
Production Producer	Rungtawan Nanthasaen
Direktor Fotografie	Pithai Smithsuth
Cutter	Jirawat Jirawangso
Music and Sound Company	Mellowtunes
Post-Produktion	One Cool Production