Titel | Smart Shelf |
Agentur | Moma Propaganda |
Kampagne | Smart Shelf |
Werbende | Mizuno |
Marke | Mizuno Sneakers |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 2 |
Geschäftsbereich | Sportschuhe |
Story | An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe. |
Medientyp | Digitale Installationen |
Länge | |
Creative Director | Rodolfo Sampaio |
Art Director | Guilherme Martins |
Texter | Cadu Vigilia |
Projektmanager | Ricardo Brevvi |
Produktionsfirma | WolfWolf |