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James Allen
James Allen
Regisseur at Shelter
San Francisco, Vereinigte Staaten von Amerika
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TitelScratch Boards
Agentur
Kampagne Scratch Boards
Werbende Activision
Marke Tony Hawk’s Pro Skater 1 and 2
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 3
Geschäftsbereich Videospielekonsolen
Philosophie Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card.

The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes.

Medientyp Integrated Media/360 Activation
Länge
Global Chief Creative Officer
Global Chief Operating Officer (COO)
Executive Creative Director
Executive Creative Director
Texter
Art Director
Art Director
Art Director
Illustrator
Illustrator
Illustrator
Global PR Director
Produktionsleitung
Produktionsleitung
Produzent
Produzent
Cutter
Head of Account Management
Account Supervisor
Board Production
Creative Lead
Lead Producer
Content
Fabrication Lead
Designer
Account Support
Produktionsfirma
Regisseur
DP
Produktionkoordinator
Gaffer
Key Grip
Swing
VTR/Stream
HMU
Location Manager
PA
Still Image Production
Fotograf
Executive Producer
Produzent

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