Chairman and Chief Creative Officer
at
Havas Chicago
Chicago, Vereinigte Staaten von Amerika
| Titel | Coffin |
| Agentur | Havas Chicago |
| Kampagne | Comfortable Shoes - O&I |
| Werbende | O&I Shoes |
| Marke | O&i Shoes |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2006 / 4 |
| Geschäftsbereich | Damenschuhe |
| Slogan | Comfortable Shoes You'd Actually Be Caught Dead In |
| Story | The client, a Chicago shoe store called O&I Shoes, prides itself in making fashionable shoes that you can actually walk in. |
| Philosophie | Create ads that speak to all those fashionistas out there who take their style seriously. |
| Problem | The creative challenge here was to create an ownable positioning for the store as a place to find comfortable shoes that are still edgy and fashion forward. |
| Ergebnis | not available yet |
| Medientyp | Zeitschriftenanzeige |
| Markt | Vereinigte Staaten von Amerika |
| Executive Creative Director | Blake Ebel |
| Other | Diane Kerwin |
| Other | Elyse Maguire |
| Other | Steffan Postaer |
| Fotograf | Saverio Truglia |
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