Know MSG - "Dinner With Goop"

Edelman Worldwide

Edelman Worldwide New York, Vereinigte Staaten von Amerika

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Titel	Dinner With Goop
Agentur	Edelman Worldwide
Kampagne	#DinnerWithGoop
Werbende	Ajinomoto
Marke	Know MSG
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 6
Geschäftsbereich	Gewürze
Story	Actor-activist Jenny Yang partnered with Ajinomoto to bring to light some of the misconceptions about MSG and highlight how to eat clean based on scientific evidence. Directed by Paul B. Cummings, the spot opens with Yang conceding that she’s willing to delve into the Goop buzz and try their many recommendations for healthy living including red-light therapy and beet cocktails. Yang goes on to detail some of the issues with Goop and other brands arbitrarily deciding that her grandma’s red braised pork belly is less “clean” than your grandma’s chicken pot pie. The spot concludes with Yang’s invitation to the “Goop Goddess” to join her for an MSG-based feast and take a fresh look at ‘clean eating.’
Medientyp	Interaktiv
Länge	64 seconds
Schauspieler	Jenny Yang
Executive Creative Director	Jesse Suchmann
Art Director	Madelyn Fetzko
Senior Copywriter	Jasen Wong
Group Executive Producer	Ari Pomerantz
Senior Producer	Gina LoPinto
EVP	Jennifer Horowitz
Vice President (VP)	Stephanie Walker
Senior Account Supervisor	Victoria Kwan
Projektleiter	Mamo Arima
Produktionsfirma	Tuff
Regisseur	Paul B Cummings
Executive Producer	Max Rose
Executive Producer	DJay Brawner
Produzent	David Johnson
DP	Samuel Brownfield
Produktionsdesigner	Lauren Meyer
Cutter	Paul B Cummings
Kolorist	Derek Hansen
Kolorierung	AFX Studio