Real California Milk - "Jenn"

Deutsch

Deutsch Los Angeles, Vereinigte Staaten von Amerika

10799

Marke: Real California Milk
Länder: Vereinigte Staaten von Amerika

Werbende: California Milk Processor Board

Titel	Jenn
Agentur	Deutsch
Kampagne	Audition - CMAB Milk
Werbende	California Milk Processor Board
Marke	Real California Milk
Datum der ersten Ausstrahlung/Veröffentlichung	2008 / 10
Geschäftsbereich	Milch & Milchprodukte
Slogan	VOTE AT RealCaliforniaMilk.com
Story	It's no secret that great milk comes from Happy Cows, and Happy Cows come from California. Cows from around the country and the globe have caught on and will have the chance to audition to become the next California Happy Cow, joining the ranks of Diane, Janice and Sadie. Thanks to the latest advertising campaign from the California Milk Advisory Board (CMAB) and Deutsch LA, consumers can cast their votes online for the cow they deem most worthy of the illustrious Happy Cow title.
Philosophie	For the first time in Happy Cows history, consumers can interact with the campaign and vote online for their favorite cow character at RealCaliforniaMilk.com. The voting function on the Web site will be live from October 13, 2008 to September 30, 2009, and the aspiring Happy Cow with the most votes will be revealed to viewers online in October 2009.
Problem	"It just seemed like the next logical step in a totally illogical world. If the cows are happier in California, then it just seemed to make sense that cows from everywhere else be clamoring to come here," Said Eric Hirshberg, President, Chief Creative Officer. "The reality show audition tape format is something everyone can relate to. From American Idol to online dating services, people are used to seeing other people pitch themselves like this. Why would our fictitious bovine friends be any different?"
Medientyp	Fernsehen
Länge	30 seconds
Markt	Vereinigte Staaten von Amerika
Produktionsfirma	Bob Industries
Chief Creative Officer	Eric Hirshberg
Regisseur	Chris Hooper
Redaktionsbüro	Chrome
Post-Produktion	The Syndicate
Animation	Animal
Animation	Michael Killen
Tonstudio	POP Sound
Tonstudio	Peter Rincon
Audioingenieur	Peter Rincon
Location of Shoot	Kumeu Showgrounds
Kolorist	Beau Leon
Filmproduzent/Produzent	Ariane Rosier
Geschäftsführer	Kenny Solomon
Zeichner	Verdi Sevenhuysen
Cutter	Adam Parker
Executive Producer	Angela Dorian
Herstellungsleiter	Victoria Hardy
Production Supervisor	Stu Giles
Produktionsfirma	Curious Films Limited
Executive Producer	tk knowles
Filmproduzent/Produzent	Karen Rohrbacher
Production Supervisor	Joan Duff
Texter	Ray Connolly
Art Director	Grace Chon
Agency Executive Producer	Victoria Guenier
Agency Producer	Angela Zappella
Group Creative Director	Karen Costello
Group Creative Director	Chris Ribeiro
Director of Integrated Production	Tom Dunlap