Hovis - "Childhood"

adam&eveDDB

adam&eveDDB London, Großbritannien

7567

Marke: Hovis
Länder: Großbritannien

Werbende: Rank Hovis McDougall Limited

Titel	Childhood
Agentur	adam&eveDDB
Kampagne	Childhood
Werbende	Rank Hovis McDougall Limited
Marke	Hovis
Datum der ersten Ausstrahlung/Veröffentlichung	2006 / 1
Geschäftsbereich	Kekse, Brot, Knäckebrot
Slogan	Hovis is for life
Story	The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.
Philosophie	“We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”
Problem	Brief: To position Hovis as a great source of natural goodness. The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.
Medientyp	Fernsehen
Länge	40 seconds
Markt	Großbritannien
Texter	Dylan Harrison
Art Director	Feargal Ballance
Agency Producer	Richard Chambers
Etatdirektor	Paul Billingsley
Etat-Planer	Vicky Holgate
Leiter der Werbeabteilung	Brendan Rice
Produktionsfirma	hla
Regisseur	Simon Rattigan
Kameramann	Bob Pendar-Hughes
Beleuchtungsleitung/ Beleuchtung	Bob Pendar-Hughes
Cutter	Bruce Townend
Redaktionsbüro	The Quarry
Media Planner	Michelle Olivier
Audio Production Company	Morgan Van Dam