Unicef - "The World Upside Down"

Don't Panic

Don't Panic London, Großbritannien

7317

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Unicef
Länder: Großbritannien

Werbende: UNICEF

Titel	The World Upside Down
Agentur	Don't Panic
Kampagne	The World Upside Down
Werbende	UNICEF
Marke	Unicef
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 11
Geschäftsbereich	Menschenrechte
Story	The mum and dad sit watching their children play; dangling upside down from a climbing frame and doing headstands. But each time one of the two children spins upside down, their world turns upside down with them, and we see a glimpse of the very different life they could be living in a country affected by war or natural disaster. We see scenes that mirror real stories documented by Unicef of children suffering from violence, exploitation and abuse, and in need of protection. As the film progresses, we see the children’s world getting darker, and the parents getting more and more distressed as they realise the danger the children face. It closes with a little boy sitting down on the railway tracks he has been following, worn out, shivering and alone as winter and darkness closes in - an all too familiar scene for millions of children escaping danger this winter. The dark stories shown in the film reflect the experiences of real children.
Problem	In Syria, one in five children are forced to cross conflict lines to take exams. In Yemen, 573 children have been killed since the fighting escalated in March this year, more than four times the total in 2014. In emergencies last year, Unicef protected children from violence by providing over 3 million children with psychosocial support; placing 33,000 unaccompanied and separated children in alternative care; and reuniting 12,000 children with their families or caregivers. Unicef also secured the release of 10,000 children by armed forces or groups, and helped to reintegrate 8,000 children back into their communities.
Medientyp	Fernsehen
Länge	110 seconds
Mehr Informationen	www.unicef.org.uk
Produktionsfirma	Thomas Thomas Films
Tonstudio	750mph
Creative Director	Richard Beer
Etatdirektor	Sam Adams
Agency Producer	Ellie Moore
Regisseur	Karen Cunningham
Produzent	Trent Simpson
Cutter	Owen Oppenheimer
Redaktionsbüro	The Quarry
Post-Produktion	Time Based Arts, London
Sound Engineer	Mark Hellaby
Direktor Fotografie	Gallan Green