Grupo Estratégico PAE - "Morning After Island (Long version)"

Ogilvy

Ogilvy Tegucigalpa, Honduras

Awards

1665

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Grupo Estratégico PAE
Länder: Honduras

Werbende: Grupo Estratégico PAE

Titel	Morning After Island (Long version)
Agentur	Ogilvy
Kampagne	Morning After Island
Werbende	Grupo Estratégico PAE
Marke	Grupo Estratégico PAE
Posted	April 2023
Geschäftsbereich	Gemeinnützige Organisationen
Story	In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally.
Medientyp	Case Study
Länge	119 seconds
Creative Teammitglied	Wanda Cálix
Creative Teammitglied	Andrés Villalobos
Creative Teammitglied	Cesar Chinchilla
Communication & Strategy	Edgardo Melgar
Communication & Strategy	Alan Cruz
Chief Creative Officer	Liz Taylor
Chief Creative Officer	Jessica Apellaniz
Global Director of Creative Excellence	Harley Saftler
Regional Director of Creative Excellence	Adriana Weinberg
Chief Executive Officer (CEO)	Eduardo Ching
Chief Executive Officer (CEO)	Andrés Villalobos
Creative Director	Cesar Chinchilla
Head of Strategic Planning	Alan Cruz
Head of Communications	Edgardo Melgar
Texter	Angel Barahona
Video Editor	Donaldo Argueta
Public Relations Director	Jimena Andino
Etatdirektor	Ericka Coello
Creative Director	Sebastian Bullorini
Creative Director	Wanda Cálix
Produktionsfirma	14 al Centro Latam