Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, Vereinigte Staaten von Amerika
TitelUnseen Faces
Agentur
Kampagne Unseen Faces
Werbende MISSING CHILDREN & UNICEF ARGENTINA
Marke Missing Children & Unicef Argentina
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 5
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story The campaign began with an Interview in which Natalia Oreiro, UNICEF Goodwill Ambassador, showed her son Atahualpa with a QR code on his face. Days later, Natalia revealed on her social channels that this QR symbolizes both the right to the protection of the identity of minors and the urgency of exposing the faces of those who are missing from home and need to be visible. This QR leads to the official Missing Children Argentina website where they describe each of the girls and boys who are being sought. This action had a great impact. Immediately, more and more celebrities joined in by commenting on their social channels.
The first campaign that exposes the faces of the boys and girls who are missing from home in Argentina by including a QR code on blurred celebrity children´s faces.
Medientyp Internet-Film
Länge
Deputy Chief Creative Officer
Creative Director
Creative Director
Etatdirektor
Agency Producer
Planungsleiter
Etat-Planer
Etat-Planer
Produktion
Regisseur
Chief Executive Officer (CEO)
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Teammitglied
Creative Teammitglied
Chief Communications Officer
Leiter Strategie
EP
Post-Production Coordinator
Cutter
Kolorierung
Animation
Sounddesigner
Digital studio
Developer
Developer
Developer
Agency production director

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