Pringles - "Lunch Break"

Grey London

Grey London London, Großbritannien

5197

Marke: Pringles
Länder: Großbritannien

Werbende: Kellogg's

Titel	Lunch Break
Agentur	Grey London
Kampagne	Do Summer Your Way
Werbende	Kellogg's
Marke	Pringles
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 8
Geschäftsbereich	Chips
Philosophie	While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat.
Medientyp	Fernsehen
Länge	10 seconds
Produktionsfirma	HunkyDory Films
Marketing Director	Olga Péré
Marketing Manager	Stephanie Thys
Senior Brand Manager	Rui Frias
Werbeleiter	Chris Wildish
Werbeleiter	Fergus Brady
Werbeleiter	Phil Ball
Werbeleiter	Roisin Devine
Werbeleiter	Stephen McSweeney
President & Chief Creative Officer	Laura Jordan Bambach
Creative Director	Pedro Rosa
Creative Director	Roberto Kilciauskas
Creative Teammitglied	Matt Kennedy
Creative Teammitglied	Georgia Horrocks
Creative Teammitglied	Max Gill-Engel
Creative Teammitglied	Charlie Smith
CSO	Raquel Chicourel
Strategieplaner	Lee Barber
Strategieplaner	Bhavin Pabari
Strategieplaner	Gil Caldwell-Dunn
Kaufmännischer Geschäftsführer	Bridget Yeates
Kaufmännischer Geschäftsführer	Francesca Philson
Etatdirektor	Becky Devereux-Pile
Agency Producer	Sally Miller
Agency Producer	India Smith
Assistant Agency Producer	Veronika Dvorska
Regisseur	Luc Schurgers
Produzent	Doochy Moult
Produzent	John Doris
Cutter	Matt Felstead
Post-Produktion	Annika Gustavsson
Post-Produktion	Gramacy Park Studio
Online Artist	Mark Beardall
Sounddesigner	Zak Kurtha
Tonstudio	GPS
Direktor Fotografie	Ian Murray
Medienagentur	Carat
Client Director	James Morgan
Planning Partner	Greg Paterson