Volkswagen - "King Kong"

adam&eveDDB

adam&eveDDB London, Großbritannien

Awards

10714

Marke: Volkswagen
Länder: Großbritannien

Werbende: Volkswagen

Titel	King Kong
Agentur	adam&eveDDB
Kampagne	Volkswagen British Campaigns
Werbende	Volkswagen
Marke	Volkswagen
Posted	April 2005
Produkt	Polo
Geschäftsbereich	Autos
Philosophie	Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problem	Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Ergebnis	Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent.
Medientyp	Presse & Publikationen
Markt	Großbritannien
Creative Director	Jeremy Craigen
Creative Director	Ewan Paterson
Art Director	Nick Allsop
Texter	Simon Veksner
Kundenbetreuer	Richard Stainer
Illustrator	Paul Slater
Typograf	Peter Mould
Kundenbetreuer	Michael Flatt
Marketing Manager	Catherine Woolfe
Brand Manager	Catherine Woolfe