L'Oréal - "Paywall Down (112s)"

WMcCann

WMcCann São Paulo, Brasilien

Awards

3557

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: L'Oréal
Länder: Brasilien

Werbende: L'Oréal

Titel	Paywall Down (112s)
Brief	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Agentur	WMcCann
Kampagne	Paywall Down
Werbende	L'Oréal
Marke	L'Oréal
Posted	November 2022
Geschäftsbereich	Hygiene, Körper- & Schönheitspflege
Story	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Medientyp	Interaktiv
Executive Chairman	Hugo Rodrigues
Chief Executive Officer (CEO)	André França
CCO	Mariana Sá
Executive VP	Marcio Borges
Creative Director	Ricardo Weitsman
Stellvertretender Creative Director	João Resende
Art Director	Bruno Mukai
Art Director	Ana Rocha
Texter	Andrea Lobato
Texter	Humberto Nogueira
Texter	Igor Pontes