Titel | The Watch |
Titel (Originalsprache) | La Montre |
Agentur |
DDB Paris
|
Kampagne |
Lupo VW
|
Werbende |
Volkswagen
|
Marke |
Volkswagen
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2001 / 10
|
Produkt |
Lupo
|
Geschäftsbereich | Autos
|
Slogan | One of these Days, you'll be Sorry you didn't Pay the Right Price |
Slogan (Originalsprache) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
Story | Wa can see a broken watch designed as a luxury one |
Philosophie | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
Problem | How to solve the high price positioning of the car? |
Medientyp |
Zeitschriftenanzeige
|
Markt | Frankreich |
Creative Director |
Sylvain Guyomard
|
Stellvertretender Creative Director |
Jocelyn Devaux
|
Texter |
Olivier Apers
|
Art Director |
Hugues Pinguet
|
Direktor Fotografie |
Diego Alborghetti
|