| Titel | The Handbag |
| Titel (Originalsprache) | Le Sac à Main |
| Agentur | DDB Paris |
| Kampagne | Lupo VW |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2001 / 10 |
| Produkt | Lupo |
| Geschäftsbereich | Autos |
| Slogan | One of these Days, you'll be Sorry you didn't Pay the Right Price |
| Slogan (Originalsprache) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
| Story | We can see a broken pen designed as a luxury one. And the result on a handbag. |
| Philosophie | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
| Problem | How to solve the high price positioning of the car? |
| Medientyp | Zeitschriftenanzeige |
| Markt | Frankreich |
| Creative Director | Sylvain Guyomard |
| Stellvertretender Creative Director | Jocelyn Devaux |
| Texter | Olivier Apers |
| Art Director | Hugues Pinguet |
| Direktor Fotografie | Diego Alborghetti |
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