Guinness - "Arthur Guinness Projects"

AMV BBDO

AMV BBDO London, Großbritannien

6125

Marke: Guinness
Länder: Großbritannien

Werbende: Diageo

Titel	Arthur Guinness Projects
Agentur	AMV BBDO
Kampagne	Arthur Guinness Projects
Werbende	Diageo
Marke	Guinness
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 8
Geschäftsbereich	Firmens-/Institutionnelle Kommunikation
Story	The ads use the now familiar black and white Guinness look and were shot in various locations across Dublin including St. James’s Gate Brewery and Sandymount Beach. The spots feature a broad range of Arthur Guinness Projects applicants including a boxer, chef, fashion designer and circus performer, each one showcasing their talent to the best of their ability.
Philosophie	Guinness and AMV BBDO launch a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness which aims to champion and celebrate the next generation of creative talent in Ireland. The Arthur Guinness Projects launched in June of this year, with the aim of finding extraordinary people with innovative and inspiring ideas and to encourage and support Ireland’s new breed of visionaries and entrepreneurs. Potential projects have been submitted via a website and voted on by the Irish public, with the most liked being shortlisted to a panel of industry experts, which includes band The Script and actor Chris O’Dowd. As well as offering mentoring and promotional support to the winning projects, Arthur Guinness Projects is investing €3 million in people and their projects across Ireland over the next three years, with up to 20 projects benefitting annually.
Medientyp	Fernsehen
Länge	30 seconds
Audio-Postproduktion	750mph
Werbeleiter	Stephen O’Kelly
Regisseur	Joanna Bailey
Creative Director	Dave Buchanan
Etat-Planer	Rory Gallery
Kundenbetreuer	Jonny White
Agency Producer	Ally Mee
Medienagentur	Carat
Produktionsfirma	Russell Curran
Etat-Planer	Rory Gallery
Filmproduzent/Produzent	Russ Russell
Post-Produktion	The Mill London