Titel | Burglar |
Agentur | Y&R London |
Kampagne | Police and Crime Commission Campaign |
Werbende | Police & Crime Commission |
Marke | Police & Crime Commission |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 10 |
Geschäftsbereich | Gemeinnützige Organisationen |
Philosophie | The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. |
Problem | The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout |
Medientyp | Presse & Publikationen |
Executive Creative Director | Mark Roalfe |
Creative Director | Gethin Stout |
Creative Teammitglied | Jamie-Philip Woodington |
Creative Teammitglied | Richard Fox |
Fotograf | Josh Cole |