Berliner Verkehrsbetriebe (BVG) - "The BVG Hempticket – Come home, calm down."

Jung von Matt AG

Jung von Matt AG Hamburg, Deutschland

Awards

9472

Marke: Berliner Verkehrsbetriebe (BVG)
Länder: Deutschland

Werbende: Berliner Verkehrsbetriebe (BVG)

Titel	The BVG Hempticket – Come home, calm down.
Agentur	Jung von Matt AG
Kampagne	The BVG Hempticket
Werbende	Berliner Verkehrsbetriebe (BVG)
Marke	Berliner Verkehrsbetriebe (BVG)
Datum der ersten Ausstrahlung/Veröffentlichung	2021
Geschäftsbereich	Öffentliche Verkehrsmittel
Story	In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion.
Medientyp	Case Study
Länge	150 seconds
Produktionsfirma	Tony Petersen Film GmbH
Post-Produktion	DELI Creative Collective
Sound / Music	Not A Machine Hamburg
Managing Director Creative	Dörte Spengler-Ahrens
Creative Director	Michael Wilde
Texter	Oscar Engelhardt
Art Director	Jonas Lenger
Projektmanager	Florencia Uthoff
Projektmanager	Friederike Speetzen
Direktor Kundenservice	Annette Krebs
Geschäftsführer	Stephan Giest
Agency Producer	Dennis Wendt
Agency Producer	Jonathan Meister
Agency Producer	Florian Kaspereit
Produzent	Børge Heesemann
Direktor Fotografie	Frederik Jacobi
Regisseur	Bastian Glaessner
Produktionsassistant	Martin Kullhawy
Produktionsassistant	Helena Florenz
Komponist	Fabian Reifarth
Komponist	Ralf Denker
DOP Assistant	Daniel Merget
Produktionsmanager	Guido Fischer
Post-production Supervisor	Heike Wurch
Cutter	Alex Kutka
Kolorist	Mike Bothe
3D Artist	Sebastian Bunzel
Music Producer	Leon Waterkamp
Sounddesigner	Phil Mönch
Styling	Stefanie Fuge
Hair and Makeup	Ara Decker
Werbeleiter	Christine Wohlburg
Werbeleiter	Frank Büch